We run your paid acquisition.
Mesh's own team buys the media for premium subscription and OTT brands, on Google today. With Mesh Core, every subscriber it brings in stays on the record for the whole lifecycle.
Everything under one roof.
One team. No subcontractors, no handoffs.
Campaigns tailored to you
Built around your business model and your services.
Media buying
Campaign structure, bids and budgets, managed every day by our own media buying team.
Creative and video
Banners, display, ad copy and video ads, produced in-house and built for carrier billing flows.
Landing pages and funnels
Built, hosted, A/B tested and tuned for each carrier flow.
Tracking
Server-to-server postbacks to your gateway. First-billing data flows back into targeting.
Anti-fraud
Built into every campaign flow. Clean traffic protects your billing rates.
Compliance and accounts
Carrier, gateway and Google policy, handled by us, with accounts built to last.
The first weeks are for learning.
We don't judge a campaign before Google has learned it. Here's how a new client goes from the first form to scale.
- 01 · Week 1AssessmentWe review your carrier connections, gateway setup, flows and compliance. You complete our onboarding and service integration forms.
- 02 · Weeks 1 to 2PreparationIntegrations, campaign builds, landing pages and creative production, on our side.
- 03 · Weeks 2 to 3Go-liveWe launch 2 to 3 campaigns in parallel. The first days confirm that conversions reach Google correctly.
- 04 · 2 to 8 weeksCampaign learningGoogle's learning phase. How long it takes depends on the maturity of the market and the budget, so we agree minimum budgets for the first two months before launch.
- 05 · Month 2Approach targetWe close in on the target CPA. A campaign still off target at week 6 gets a structural review: creative, targeting or profile.
- 06 · Month 3 onwardsScaleLearning is complete. We raise volume and push CPA down, adding carriers and markets as they prove out.
Alessio on the learning phase: why we don't judge a campaign in week two
One contact for you. One team on your accounts.
Your key account manager runs the day-to-day with you and aligns every detail with our media buying team. Only the media buying team touches your accounts.
You get a daily sync, plus performance calls: every two weeks on Launch, weekly for 60 minutes on Scale, three times a week on Partner.
Every account, every day.
We check and adjust every account daily. Mesh One tells us where to look first, and people make every call that moves your budget.
Account Sample streaming app · Google
One working day, as it is logged
- 01Team callPlanned
- 02PrioritiesPrioritised
- 03Every accountAdjusted
- 04DataLive
- 05ScreeningPaused
- 06Client syncSynced
Google first, at depth.
All Mesh media runs through Google today. That's a choice: one channel, learned to expert level. 15+ specialists in the team, 100+ live accounts under management. This autumn we're on stage with Google at World Telemedia. TikTok, Pangle and Meta are next, and they open when we can run them at the same depth.
Read the session previewA multi-service portfolio across Swisscom, Sunrise and Salt, running since 2023.
- Ad spend managed
- Almost €3M
- Subscriptions
- 110,000+
- Best billing rate, premium profiles
- 95%+
Why it works. High CPA, high payback. Billing rates on premium profiles carry the economics.
The service, set down plainly.
- Service
- Paid acquisition for premium subscription and OTT brands, run by our own team.
- In-house
- Media buying, creative, video, landing pages, tracking, anti-fraud and compliance. No subcontractors.
- Team
- 15+ specialists.
- Channel
- Google today. TikTok, Pangle and Meta are next, when we can run them at the same depth.
- Partner status
- Google Partner, listed in Google’s public partner directory.
- Accounts
- 100+ live Google accounts under management.src
- Spend managed
- €20M+ advertising budget invested across client accounts.src
- Conversions
- 8M+ delivered since 2022.src
- Markets
- Campaigns delivered in 50+ markets.src
- Start
- Assessment in week 1, preparation in weeks 1 to 2, go-live in weeks 2 to 3.
- Campaign learning
- 2 to 8 weeks: Google's learning phase, depending on the maturity of the market and the budget.
- Your contact
- A key account manager. Only our media buying team touches your accounts.
- Rhythm
- A daily sync, plus performance calls by package: every two weeks on Launch, weekly for 60 minutes on Scale, three times a week on Partner.
- Account checks
- Every account, every day.
- Placements
- Every placement named, counted and logged. Logs available to clients as standard.src
- Reporting
- Full reporting access on every package, Mesh Vault on the larger ones.
- Minimum
- A minimum monthly media budget and a paid setup phase apply.
What it takes to start.
A minimum monthly media budget and a paid setup phase apply. We work with premium subscription and OTT brands; if that's not you, we'll say so on the call.
What we need from you
- A live carrier or gateway connection
- Your offers and your budget
- Creative approvals within 2 business days
- Billing data fed back into our tracking. We send the integration spec.
More than Ads.
Mesh Ads is now Mesh. The media buying is still the core, and we built three products around it.
See it on your own numbers.
Book a 30-minute call. Bring your markets, carriers, current volumes and target CPA. You leave with an honest assessment.