Rec 00 · Mesh Log
Written down, dated, checkable.
Entries from the team on verification, data and subscription growth. They follow the same rule as the rest of this site: no number without a definition, a source and a date.
- 042 min
Why we don't judge a campaign in week two
Google needs 2 to 8 weeks to learn a new campaign. What we do in those weeks, and why the changes you make early cost more than the budget you save.
Alessio, co-founder · 1 source
- 032 min
Give Google more to work with
Our session with Google at World Telemedia Marbella: automated bidding finds the users you describe. The data you feed it decides who you acquire.
Chris, co-founder · 4 sources
- 022 min
Cheap users are expensive
The argument we made at our Amsterdam panel: buying tuned on cheap conversions buys churn. The fix is feeding billing, complaint and churn data back into acquisition.
Chris, co-founder · 1 source
- 013 min
Verified, says who?
5 questions that test any verification claim in performance marketing. They work in any meeting, with any vendor. Us included.
Chris, co-founder · 3 sources
See it on your own numbers.
Book a 30-minute call. Live reporting on real campaigns, and straight answers to the questions these entries raise.